01
Brand & Communications
What the market believes about you — engineered, not hoped for.
Marketing · Business development · Technology
Always a stepforward intoNAJAH.
We build brands, demand, and the systems underneath them.
Marketing, business development and technology in one studio — and a portal where you watch all of it happen live, instead of waiting for a monthly deck.
01Brand & Communications
02Growth & Commercial
03Technology & Systems
The approach
Strategy that ships.Systems that stay.
Most engagements die between the deck and the build.
We close that gap by never opening it: the people who set the positioning write the copy, buy the media and ship the software. Nothing is lost in a handover, because there isn't one.
Where we've worked
From Cairo,outward.
Seven countries so far, on three continents — Egypt, the Gulf, the Levant, North Africa and Europe — run from one studio in Cairo. The rest of the world is next; drag the globe.
- 01EgyptHome base
- 02Saudi ArabiaRiyadh
- 03United Arab EmiratesDubai
- 04JordanAmman
- 05MoroccoCasablanca
- 06NetherlandsAmsterdam
- 07GermanyBerlin
- 08The rest of the worldWaiting to be explored
What we run
Three divisions.One plan.
Separate crafts, deliberately not separate agendas. Each one is accountable to the same commercial outcome, which is the only reason they work together rather than in sequence.
02
Growth & Commercial
Turning that belief into pipeline, priced to make money.
03
Technology & Systems
The products and internal systems the whole thing runs on.
By design
The arithmeticof how we're built.
Structural facts, not case-study figures. We publish client numbers when the client agrees to publish them — never before, and never rounded up.
03Divisions under one roofBrand, growth and technology answering to the same plan.
02Platforms built in-houseNexus runs our operation. Flow shows you yours, live.
01Team accountable end to endNobody subcontracts the difficult half and calls it delivery.
00Handoffs between plan and buildThe people who wrote it are the people who ship it.
Services
Seven crafts.One team.
What we make, and what we make it with.
Who you are, before anyone buys.
- Naming & positioning
- Identity systems
- Brand guidelines
Built with Illustrator · InDesign · Figma
A month planned. Every post approved.
- Content calendars
- Copywriting
- Community management
Built with Meta Business Suite · Figma · Later
Shot, cut and animated in-house.
- Photography
- Reels & video
- Motion graphics
Built with Premiere Pro · After Effects · DaVinci Resolve
Paid against a number, not impressions.
- Google Ads management
- Meta, TikTok, LinkedIn & Snapchat
- Tracking & weekly optimisation
Built with Google Ads · Meta Ads · TikTok Ads · GA4 · Looker Studio
Fast, findable, and yours to edit.
- UX & UI design
- WordPress & custom builds
- E-commerce & payments
Built with WordPress · WooCommerce · Next.js · Supabase
iOS and Android, shipped to the stores.
- Product & UX
- iOS & Android builds
- Store releases
Built with Flutter · React Native · Swift · Firebase
Pricing, sales and the systems behind them.
- Pricing & packaging
- Sales process
- CRM & ERP
Built with HubSpot · Odoo · Power BI
Every service, in detail →
Not sure which you need? Tell us the problem →
Selected work
Proof,not promises.
Brand identities and social systems for seven clients across five sectors — the exports that shipped, not mockups of mockups.
01 / 04
Women's fashion · Cairo
NH Designs
- Rebranding
- Launch campaign
- Social media system
- Motion & animation
- Brand character
- Website
- Mobile app
- Business system
- Media buying
- Business development
0Mviews in launch week
View the case →
02 / 04
Ladies-only reformer Pilates studio · Wellness
Pink Swan
- Brand identity
- Opening campaign
- Social media management
- Media buying
- Website
- Mobile app
- Business system
03 / 04
End-to-end dental marketplace · Health-tech
Dentaleem
- Brand identity
- Launch campaign
- Social media system
04 / 04
Fresh produce import & export · Netherlands
Cherryland
- Brand identity
- Visual language
- Campaign posters
Built by NAJ
Shops, apps and systems,live right now.
Five of the sites we designed, built and run — hover one and it scrolls.
Transparent marketing
You can see everythingwe cook — live.
No black box, and no waiting until month-end to find out what happened. The moment we spend, schedule, publish or invoice, it appears in your own portal. If you can't see it, we haven't done it.
The month, two ways.
- Spend & results
- Content
- Approvals
- Invoices
- Hours
A typical agencySilence. Then a PDF.
Month-end report
NAJ, in your Flow portalEvery move, the moment it happens.
Campaigns live, spend trackingContent calendar approvedSpend and results updatedReel approved in one tapThree posts publishedBudget moved to the winning adInvoice, itemisedStories scheduledProposal approvedCost per result updatedShoot uploadedRetainer hours loggedResults updatedMonth closed, every line shown
0updates you sawinstead of1
An illustrative month.
Our operating system
NAJ Nexus
Clients, pipeline, content calendar, approvals, time, invoicing and per-client profitability in one place. If it isn't in Nexus, it isn't happening.
Open Nexus→Your window into it
NAJ Flow
Your own portal: live performance, what's scheduled, what needs your approval, and every invoice — without waiting for someone to export a slide.
Open Flow→How an engagement runs
Four moves.In this order.
- 01
Diagnose
Two weeks of hard questions to find what's actually costing you money.
- 02
Position
We name the trade-off, in writing. A position that offends nobody persuades nobody.
- 03
Build
Brand, campaigns, product and systems, by the team that set the direction. Weeks, not quarters.
- 04
Compound
Monthly and in the open: what moved, what didn't, what changes next.
Thinking
Written downbefore it's asked for.
Why Arabic-first content is winning the Gulf
Translating an English campaign into Arabic at the end is not localisation — it's a formality, and Gulf audiences can tell the difference in the first three words.
→What a marketing agency actually costs in Saudi Arabia and the UAE
Same three pricing models as everywhere else, but VAT, Saudization and Emiratisation costs, and a talent market split across three currencies change the number more than most quotes admit.
→TikTok Shop and social commerce: how Gulf and Egyptian shoppers actually buy now
The checkout page isn't where most purchase decisions happen anymore — they happen inside the feed, and brands still building a separate 'website' and 'social' strategy are optimising for a customer journey that no longer exists.
→Start here
Let's start witha conversation.
Tell us what you're working on — not the brief you think you're supposed to send. An hour, no cost, no deck. If we're the right team for it we'll say so, and if we're not we'll tell you who is.
Always a step forward into NAJAH.