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Applications

Tools you actually use.

Not a blog post about strategy — a calculator and a diagnostic, both free, both built to be used more than once. Pick one below.

Profit calculator

Profit calculator

Real formulas — enter your numbers and see your margins, break-even point, and whether your marketing is making or losing you money.

Open the calculator
Startup readiness survey

Startup readiness survey

Twenty-one questions, grounded in named frameworks from MIT, Lean Canvas and the Business Model Canvas — a score, and exactly where the biggest gap is.

Take the survey