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PR & Influence · The department

The right people,saying the right thing,on their own feeds.

Creator collaborations, launches and press for brands in Egypt and the Gulf. We find the people whose audience is your audience, invite them into a room worth photographing, brief them like partners, and measure what came back.

Start a conversation →Pink Swan · The Opening Season

The season so far

  • 1campaigns
  • 1creator collaborations
  • 2launches, classes & events
  • 7reels cut for the feed

What the department does

Six things,done properly.

  1. 01

    Creator & influencer collaborations

    Casting by audience, not follower count. We shortlist from our own roster and from the wild, brief in the creator's language, agree the deliverables and the usage, and stay on the thread until it's posted.

    Pink Swan × Trindiva
  2. 02

    Launches, events & activations

    The invitation, the guest list, the run of the day, the table, the content corner and the gift bag. A launch is a room designed to be photographed and a programme that gives everyone a reason to post.

    The Opening · 9 August
  3. 03

    Gifting & seeding

    What goes in the bag is a brand decision. We curate it, produce it, write the card and track who received what, so the unboxing looks like the brand and the follow-up isn't awkward.

    The Glide Tote · The Lake Cup
  4. 04

    Press & media relations

    A contact book we keep warm, pitches written for one editor at a time, and coverage logged with its tier, sentiment and reach. No blast lists.

    Pitched one editor at a time
  5. 05

    Reputation & community

    Comment sections, DMs, the review that needs a reply tonight, and the plan for the week something goes wrong. Reputation is a daily habit, not a crisis plan in a drawer.

    Answered the same day
  6. 06

    Measurement & reporting

    Every pitch, placement and collaboration is logged in Nexus with reach, tier and sentiment, so the month ends with a report that says what the attention was worth, not a folder of screenshots.

    Reach · tier · sentiment

Campaigns

The work,as it went out.

Collaborations

People we'veworked with.

More are added as each season's content goes out.

  • Influencer

    Trindiva

    Instagram

    Pink Swan · The Opening Season

    The first creator through the door after the opening. Her audience is the studio's audience: women in New Cairo who already train, and who book by what they see.

    • 1 reel, shot in the studio
    • Cut for both feeds

Moments

Rooms worthwalking into.

  1. Class

    Pink Swan · Friday Pilates Class

    District 5 · B10, 3rd floor, New Cairo

    Five days after the opening, the room opened again for one class, led by Nada Khayal: a full-body, posture-led reformer session, beginner-friendly, paced so every woman in the room felt held rather than watched. Rose matcha after, and the room to themselves at the hour the light is best. "You don't need to be strong to start. You start, and then you are."

    • 50minutes on the reformer
    • 1reformer per guest
    The programme
    1. 10:40Arrival & welcomeGrip socks, infused water, a moment to settle.
    2. 11:00The class with NadaFull-body reformer, posture-led and breath-led.
    3. 11:50Matcha & the roomRose matcha at the bar, and the room to yourselves.
    What NAJ made and ran
    • The invitation, built on the opening's suite
    • Guest list, plus-ones and reminders
    • Coverage for Stories and the recap
    'Where strength meets grace' — a side stretch, in motion
    'Where strength meets grace' — a side stretch, in motion
    Three of them, arms up, in the mirror arches
  2. Launch

    Pink Swan · The Opening

    Building 10, 3rd floor · District 5, New Cairo

    An invitation-only afternoon for the women we wanted in the room first. Two signature reformer sessions so every guest had her own reformer and her own hour, a long table by Nude Bakery, a content corner styled for the light, and a gift bag nothing in which we wouldn't put on our own bedside table. Every guest could bring one friend; the first thirty to reserve got something extra.

    • 2reformer sessions
    • 4gifts in the bag
    • +1a friend for every guest
    • 30first reservations, something extra
    The programme
    1. 1:00Arrival & welcomeRose matcha and iced florals at the bar. Meet the founder.
    2. 1:00The Swan Session · IA 30-minute signature reformer class, beginner-friendly.
    3. 1:30The Swan Session · IIA second class, so every guest has her own reformer.
    4. 2:00The table by Nude BakeryPastries, fresh plates and coffee, served all afternoon.
    5. 3:00The content cornerStyled corners, the best light in the room, a team on hand.
    6. 4:30Gifting & goodbyesThe Pink Swan tote, and something for the first thirty.
    What NAJ made and ran
    • The invitation suite, in the brand's own type and blush
    • The guest list and RSVPs, by WhatsApp
    • The run of the day, from doors to goodbyes
    • The gift bag: the Glide Tote, the Lake Cup, the Signature Fan and the Scent
    • The content corner and the coverage
    'Enter the sanctuary' — a room designed for her
    'Enter the sanctuary' — a room designed for her
    'Your hour is being prepared' — folded towels and oils
    'Your hour is being prepared' — folded towels and oils
    Eight reformers in the arches — the wide shot

How a collaboration runs

Six steps,no surprises.

  1. 01

    Scout

    We map who your audience already listens to, from our roster and beyond it, and rank them by fit: niche, audience size, the kind of work they want.

  2. 02

    Shortlist

    You see the shortlist with the reasons, not a spreadsheet of handles. We agree the mix: a few who reach, a few who convince.

  3. 03

    Brief

    One private brief per creator, in their language, with the offer, the deliverables, the dates and what the brand may do with the content. They answer from a link.

  4. 04

    Create

    The room, the product, the programme and the content corner are ready before anyone arrives. Creators make what they make best; we make sure the brand is in the frame.

  5. 05

    Amplify

    Reposts, Stories, the recap reel, the press note, and paid behind the posts that earned it. Earned and paid, timed together.

  6. 06

    Report

    Reach, engagement, sentiment, coverage by tier, and what it cost per thousand people who now know you. In Nexus, and in one page you can forward.

Have a launchcoming up?

One conversation is usually enough to know what it needs: the room, the people, or both.

Start a conversation →Are you a creator? Join the roster