Petary Clinic

The brief

A veterinary clinic that wanted to be remembered by people who walk in worried. The name does half the work — pet and vet in one word — so the identity's job was to be warm, immediate and impossible to mistake for a human hospital.

What we made

A paw-and-stethoscope mark. A two-colour system of clinic teal and warm orange that swaps foreground and background from piece to piece. And a full stationery set — letterhead, prescription clipboard, business cards — with the brand's organic shapes carrying the warmth onto every printed surface.