Pink Swan

The brief

A ladies-only reformer studio that opens with the room itself as the promise — chandeliers, arches, blush reformers, a sanctuary designed for her. The brand had to feel like that room before a single class was booked: soft in tone, exact in every detail, and unmistakably hers.

What we made

The swan drawn as one stroke, and the Pink Swan wordmark it swims through. A blush-and-pearl palette; a script for the lines meant to be felt and a serif for the ones meant to be read. A six-post opening story — the sanctuary, the hour, the door — and a reel system that lets the studio's own light do the talking: twenty-one reels shot and cut for the feed.