Rooted in nature. Backed by expertise.
Client: Cherryland (Agricultural & Industrial Development)
Scope: Brand strategy, visual identity, messaging, packaging accents, OOH, social system, stationery, brand guidelines
Markets: Egypt → MENA export partners
Goal: Create a distinctive, credible brand that celebrates farm-to-market quality and supports international growth.
The Challenge
Cherryland supplies premium, farm-fresh produce to local and global partners. The product quality was there; the brand story wasn’t. We needed an identity that:
cohesive across farm, packaging, digital, and export touchpoints.
feels trustworthy to buyers,
premium to consumers, and
Our Approach
1) Brand Strategy & Positioning
- Core idea: “Rooted in Nature, Backed by Expertise.”
A brand that blends agricultural heritage with modern, export-grade operations. - Value pillars: Freshness & Traceability · Responsible Farming · Industrial Reliability · Global Reach.
- Tone of voice: Warm, grounded, and confident.
- Audience lenses: B2B buyers & distributors, retail chains, chefs/foodservice, and end consumers.
2) Naming Logic & Taglines (shortlist we presented)
Handpicked • Premium • Organic
Rooted in Nature (hero line used in posters)
From Our Farm to Yours
Worldwide Freshness, Local Expertise
Visual Identity System
Logo & Mark
- Monogram: Interlocking “C” rings with a central leaf—a symbol of cyclical growth, responsible farming, and industrial unity.
- Usage: Mark for caps, crates, export stamps; wordmark for packaging and OOH.
Color Palette
- Cherry Red (#D6482E) — ripe, confident, premium
- Leaf Green (#6BA928) — freshness & agriculture
- Earth Clay (#C54D32 / warm terracotta) — roots, soil, heritage
- Cream Stone (#EFE9DA) — clean backdrop for typography & product color
(The palette is designed to work in 1–2 color applications for cost-efficient printing on crates and bags.)
Typography
- Display Serif (Headlines): Elegant, editorial feel for “quality” cues (e.g., CHERRYLAND stacks).
- Modern Sans (Body & UI): Clean, accessible across web, print, and labels.
- Script Accent (Handwritten): “With love,” “Unmatched flavor”—used sparingly to humanize premium messages.
Photography Direction
Global Context: Subtle world-map motifs + crate visuals to signal export readiness.
Macro Freshness: Dewy surfaces, natural imperfections, honest light.
Hands & Harvest: Human touch → care, handling, and pride.
System in Use (Selected Applications)
Retail/Booth: Banner set and palette for in-store collateral and trade events.
OOH & Posters:
Rooted in Nature tree visual set on earth-cracked texture—heritage meets resilience.
From Our Farm to Yours and Unmatched Flavor with tomato hero photography.
Worldwide Freshness, Local Expertise with the mark over a world map + produce crate.
Packaging & Crate Stamps: Monogram mark, origin/batch fields, and premium quality seal.
Stationery Suite: Business cards, document templates, email signatures, stamps.
Social Templates: Modular portrait & square layouts for product spotlights, farm stories, certifications, and seasonal launches.
Brand Guidelines (what we delivered)
- Logo & clearspace, minimum sizes, do’s/don’ts
- Color codes (Pantone / CMYK / RGB / HEX)
- Type scale + accessibility guidance
- Grid & layout rules for posters, social, and packaging
- Photography treatment, badge/label system, icon accents
- OOH, social, and stationery templates (print-ready & editable)
3 Comments
Adham
👏🏻
Alaa Alharbi
Great work! To a worldwide success👏🏻
hu.intelligencee@gmail.com
🙏🏻❤️