Scope: Brand-aligned UX, WooCommerce build, product architecture, payments, delivery logic, SEO basics, performance, and full analytics.
Stack: WordPress + WooCommerce, Elementor, GA4 + GTM, Meta Pixel, WhatsApp integration, server caching + WebP.
The Challenge
El-Embaby needed a fast, mobile-first store where customers can:
Pay securely, reorder easily, and get support on WhatsApp
Search and filter hundreds of products quickly
Upload prescriptions and talk to a pharmacist
See delivery areas/fees clearly at checkout
Our Approach
We built the store as a conversion system, not just pages—offer, UX, and tracking wired together from day one.
1) Information Architecture
“Frequently bought” + related logic on PDP
Clean categories (OTC, Personal Care, Baby, Devices…)
Faceted filters (brand, use case, price) with instant refresh
2) PDPs that Convert
Above-the-fold essentials: title, image zoom, price, stock, CTA
Benefits + usage + warnings blocks (scannable)
Trust badges + delivery info + returns
Prescription upload where needed (PDF/JPG)
3) Checkout that Reduces Friction
One-page checkout / guest checkout
Delivery area selector (fees & ETA visible)
Integrated WhatsApp for quick clarifications
Coupons/vouchers + reorder from account
4) Speed & SEO
WebP, lazy-load, minify, server cache
Semantic headings, meta basics, XML sitemap
Mobile LCP target < 2s on 4G
5) Tracking & Insights
GA4 + GTM events: product view, add to cart, begin checkout, purchase, WhatsApp click, prescription upload
Meta Pixel + Conversions API ready
Simple dashboard for weekly growth snapshots
What We Delivered
UX map + wireframes
Full WooCommerce store (products, variations, coupons)
Custom PDP sections (benefits/usage/warnings)
Delivery areas & checkout logic
WhatsApp + prescription upload flow
GA4/GTM + Pixel setup & consent basics
Admin training + content templates
Speed passes + SEO base
