The Challenge
The clinic needed a consistent, trustworthy presence that:
- Educates and reassures first-time patients
- Turns scroll attention into WhatsApp/DM bookings
- Keeps the feed premium and brand-safe for healthcare
- Uses paid spend efficiently (boosts/retargeting) to amplify what works
Our Approach
We built an always-on system—plan → produce → publish → moderate → analyze → optimize—with weekly sprints.
1) Content Pillars (the monthly foundation)
Education: tips, “is it normal?”, prevention, costs explained
Trust & Proof: doctor intros, clinic tour, testimonials, “day in the clinic”
Offers: new-patient specials, whitening/invisalign promos, limited-slot campaigns
Lifestyle & Community: smile habits, child care, behind-the-scenes
2) Production Pipeline (hook-first)
Reels: scripts with Hook → Proof → CTA; 3–5 hook variants per concept
Photo & Graphics: before/after (approved), FAQ tiles, procedure explainers
Captions: EN/AR variants, one clear action (DM or WhatsApp—not both)
Formats: 9:16 reels/stories, 1:1 and 4:5 posts; covers and subtitles included
3) Community & Moderation
Reply to DMs/comments with tone guidelines
Route medical questions discreetly; escalate to the clinic
Track common questions → feed future content (FAQs, carousels)
4) Paid Strategy (smart boosts + retargeting)
Boost winners (high save/DM rate) to similar audiences
Retarget video viewers and profile engagers with offer explainers
KPI ladder: Thumb-stop (3s views) → CTR/DM → qualified booking
5) Tracking & Optimization
UTMs + GA4 for landing traffic (when used)
WhatsApp click tracking and saved replies for speed
Weekly review: top hooks, best posting times, content gaps, next tests
Highlights for the Clinic
Premium feed and stories that educate + convert
Faster replies with saved templates for common questions
Measurable lift in qualified DMs and bookings
